Tag Archives: wineries
Millennials: Mythical Beast or Wine’s Last Frontier?
Tapping into the Millennial consumer market is a priority in ALL industries, not just in wine. Wine should have it easier, since it is well documented that Millennials are already drinking wine in record numbers, and we are already having a positive financial impact on the industry as a whole. So why is it SO HARD for the wine industry to reach out to this group? Continue reading
Filed under Basics, Growth, Marketing, Myths & Legends, Outreach
Millennials Will Spend the Money – Just Give Us a Reason
One of the most frequently asked questions I get is “Will Millennials spend the money on a $50 bottle of wine?” The answer is YES, WE WILL. But in order to spend more money than we normally do on wine (or ANYTHING) there must be a reason for doing so. Continue reading
Filed under Basics, Charts & Numbers, Marketing, Myths & Legends, Outreach
Where Millennials Are Buying Wine: Some Tough Love For The Wine Industry
Millennials are wine’s next big consumer. So why aren’t smaller business in the wine industry (boutique wineries, wine shops, wine bars, etc.) seeing much of the action? There could be several factors at work, most of which business owners have direct control over. These controllable factors include outreach, branding, marketing, social media presence, brand awareness, accessibility and plain old customer relations. However, one factor that many people don’t think of – and one that business owners do not have direct control of – is the current buying habits of this generation. Continue reading
Filed under Basics, Charts & Numbers, Growth, Marketing, Outreach
The How Series 4: Gen wYne Club – Expanding to Millennials
Many wineries today are concerned with the declining number of wine club members. Wineries with smaller case productions especially need to find a way to grow these repeat customers right now – WITHOUT dropping prices. One solution: Build a special club for the younger consumer. Continue reading
Filed under Growth, HOW Series, Marketing, Outreach
Leah Hennessy is a member of the Millennial Generation working in the wine industry. She is the owner of the consulting firm & brokerage, 
