Tag Archives: Wine Industry
MIND THE GAP: “Phase 2″ Proves Elusive For Wine Industry & Millennials
The wine industry has been using the same image, attitude and strategy to sell wines for the last 40 years. It worked then – it even worked 20 years ago – but it’s NOT WORKING NOW. Millennial wine drinkers are not responding to the same old tactics that have been working for the last almost-half-century. It’s up to companies in the wine industry to step up and change tactics, or risk losing this powerful consumer group to foreign markets. And really, it shouldn’t be this hard to sell an alcoholic beverage to 20-somethings. Continue reading
Filed under Basics, Growth, Marketing, Outreach, Tough Love
Small Indulgences in Hard Times: How the R-Word Can Work for Wine
Many companies in the wine industry seem to be putting on a brave face and pretending (at least in public) that either there is no recession, or that it’s not affecting them. In the meantime, behind closed doors these same companies are panicking about dropping prices, decreasing wine club membership, and the uncertainty of sales this holiday season. For marketing wine, behaving as though nothing has changed DOES NOT WORK. Continue reading
Reaching Millennials: Don’t Believe the Hype – YOU HAVE THE RESOURCES
In keeping up with blogs, research, and ideally all things Millennial, I generally tend to come across well-intentioned but TERRIBLE advice. The latest was on a staffing company’s website encouraging human resource departments to create new, Millennial-friendly corporate handbooks. A fine idea for corporations, but incredibly flawed in execution – which is why I’m pointing out an alternate solution that everyone can use. Continue reading
Filed under Basics, Growth, Marketing, Myths & Legends, Outreach, Tragic Millennial Advice
How Millennials View YOU, Wine Industry
Everybody’s attempting to do the brand new dance now – it’s called TRY AND REACH OUT TO MILLENNIAL CONSUMERS. Well, what do Millennials think of all this? Granted, there aren’t nearly enough people attempting, but let’s look at the landscape. Continue reading
Filed under Basics, Growth, Marketing, Myths & Legends, Outreach
The Wealthiest Generation Ever: Wine Must Go Grassroots
According to Deloitte Research, Millennials born between 1982 and 1993 have an annual income of $200 billion and can expect to inherit $17.8 trillion from previous generations, making this the WEALTHIEST GENERATION EVER. Many industries are frantically trying to capitalize on this, from insurance companies to banks to the automotive business, so where does the wine industry fit in? Continue reading
Filed under Basics, Growth, HOW Series, Marketing, Outreach
Wine’s Facebook Debate
Here’s the question: Is it worth it for wine businesses to invest the time and effort into working with Facebook? Short answer: If you care about the Millennial Generation, YES IT’S WORTH YOUR TIME. Every argument that I have heard … Continue reading
Filed under Marketing, Social Networking
Leah Hennessy is a member of the Millennial Generation working in the wine industry. She is the owner of the consulting firm & brokerage, 
