Tag Archives: Social Networking
Let Your Sales Flag Fly: 5 Tips for Boosting Holiday Direct Sales
As the “O” of O,N,D draws to a close, there’s not a winery out there that’s not feeling the squeeze – or lack thereof. It seems that smaller wineries and boutiques are hardest hit, with retailers and restaurants alike eschewing these lesser known bottles for product with recognizable names and brand affinity. But wineries, especially the smaller variety, have a chance to make up the loss this holiday season with two magical words: Direct Sales. Continue reading
Filed under Direct Sales, Growth, Holiday, Marketing, Outreach, Social Networking
Reaching Millennials: Don’t Believe the Hype – YOU HAVE THE RESOURCES
In keeping up with blogs, research, and ideally all things Millennial, I generally tend to come across well-intentioned but TERRIBLE advice. The latest was on a staffing company’s website encouraging human resource departments to create new, Millennial-friendly corporate handbooks. A fine idea for corporations, but incredibly flawed in execution – which is why I’m pointing out an alternate solution that everyone can use. Continue reading
Filed under Basics, Growth, Marketing, Myths & Legends, Outreach, Tragic Millennial Advice
Wine’s Facebook Debate
Here’s the question: Is it worth it for wine businesses to invest the time and effort into working with Facebook? Short answer: If you care about the Millennial Generation, YES IT’S WORTH YOUR TIME. Every argument that I have heard … Continue reading
Filed under Marketing, Social Networking
Leah Hennessy is a member of the Millennial Generation working in the wine industry. She is the owner of the consulting firm & brokerage, 
