Tag Archives: recession
Let Your Sales Flag Fly: 5 Tips for Boosting Holiday Direct Sales
As the “O” of O,N,D draws to a close, there’s not a winery out there that’s not feeling the squeeze – or lack thereof. It seems that smaller wineries and boutiques are hardest hit, with retailers and restaurants alike eschewing these lesser known bottles for product with recognizable names and brand affinity. But wineries, especially the smaller variety, have a chance to make up the loss this holiday season with two magical words: Direct Sales. Continue reading
Filed under Direct Sales, Growth, Holiday, Marketing, Outreach, Social Networking
Small Indulgences in Hard Times: How the R-Word Can Work for Wine
Many companies in the wine industry seem to be putting on a brave face and pretending (at least in public) that either there is no recession, or that it’s not affecting them. In the meantime, behind closed doors these same companies are panicking about dropping prices, decreasing wine club membership, and the uncertainty of sales this holiday season. For marketing wine, behaving as though nothing has changed DOES NOT WORK. Continue reading
Leah Hennessy is a member of the Millennial Generation working in the wine industry. She is the owner of the consulting firm & brokerage, 
