Tag Archives: millennial
MIND THE GAP: “Phase 2″ Proves Elusive For Wine Industry & Millennials
The wine industry has been using the same image, attitude and strategy to sell wines for the last 40 years. It worked then – it even worked 20 years ago – but it’s NOT WORKING NOW. Millennial wine drinkers are not responding to the same old tactics that have been working for the last almost-half-century. It’s up to companies in the wine industry to step up and change tactics, or risk losing this powerful consumer group to foreign markets. And really, it shouldn’t be this hard to sell an alcoholic beverage to 20-somethings. Continue reading
Filed under Basics, Growth, Marketing, Outreach, Tough Love
Let Your Sales Flag Fly: 5 Tips for Boosting Holiday Direct Sales
As the “O” of O,N,D draws to a close, there’s not a winery out there that’s not feeling the squeeze – or lack thereof. It seems that smaller wineries and boutiques are hardest hit, with retailers and restaurants alike eschewing these lesser known bottles for product with recognizable names and brand affinity. But wineries, especially the smaller variety, have a chance to make up the loss this holiday season with two magical words: Direct Sales. Continue reading
Filed under Direct Sales, Growth, Holiday, Marketing, Outreach, Social Networking
Millennials Will Spend the Money – Just Give Us a Reason
One of the most frequently asked questions I get is “Will Millennials spend the money on a $50 bottle of wine?” The answer is YES, WE WILL. But in order to spend more money than we normally do on wine (or ANYTHING) there must be a reason for doing so. Continue reading
Filed under Basics, Charts & Numbers, Marketing, Myths & Legends, Outreach
Reaching Millennials: Don’t Believe the Hype – YOU HAVE THE RESOURCES
In keeping up with blogs, research, and ideally all things Millennial, I generally tend to come across well-intentioned but TERRIBLE advice. The latest was on a staffing company’s website encouraging human resource departments to create new, Millennial-friendly corporate handbooks. A fine idea for corporations, but incredibly flawed in execution – which is why I’m pointing out an alternate solution that everyone can use. Continue reading
Filed under Basics, Growth, Marketing, Myths & Legends, Outreach, Tragic Millennial Advice
The HOW Series 2: Building a Millennial Customer Base
A big concern for many of us in the wine industry is price points – will we have to drop prices in order to make money these days? Many people associate price drops with the Millennial generation because it’s assumed they buy cheaper wines. What if instead of dropping prices and hoping to gain sales, a business could build an additional customer base with their EXISTING prices? A business will have to change a few things in order to create a Millennial customer base, but prices don’t have to be one of them. Each Friday I’ll be bringing you a specific tip and serious insight on how to reach out to Millennials as CONSUMERS. You can put these tips into practice immediately and see for yourself how effective they can be. Continue reading
Filed under Basics, HOW Series, Marketing
Leah Hennessy is a member of the Millennial Generation working in the wine industry. She is the owner of the consulting firm & brokerage, 
