Tag Archives: gen wYne club
The How Series 4: Gen wYne Club – Expanding to Millennials
Many wineries today are concerned with the declining number of wine club members. Wineries with smaller case productions especially need to find a way to grow these repeat customers right now – WITHOUT dropping prices. One solution: Build a special club for the younger consumer. Continue reading
Filed under Growth, HOW Series, Marketing, Outreach
Leah Hennessy is a member of the Millennial Generation working in the wine industry. She is the owner of the consulting firm & brokerage, 
