Tag Archives: facts
Some Serious Advice: Carol Phillips Speaks Out About Millennial Marketing
A couple weeks ago, Pete Krainek of The CMO Club posed questions to Millennial Marketing guru Carol Phillips about how companies and CMOs can more effectively reach out to the Millennial consumer group through marketing. On May 29th, Ms. Phillips posted the conversation on her fabulous blog, Millennial Marketing, and the results are short, sweet and worth their binary 1′s and 0′s in gold. Below are some excerpts of the interview (many of these topics have been discussed recently here on The Millennier). If reaching out to Millennials is something that you – or your company – is trying to do (and you’re reading this, so it IS), this is some important information that will be crucial in building your successful approach. Continue reading
Filed under Basics, Marketing, Outreach, Social Networking
How Millennials View YOU, Wine Industry
Everybody’s attempting to do the brand new dance now – it’s called TRY AND REACH OUT TO MILLENNIAL CONSUMERS. Well, what do Millennials think of all this? Granted, there aren’t nearly enough people attempting, but let’s look at the landscape. Continue reading
Filed under Basics, Growth, Marketing, Myths & Legends, Outreach
Meet a Millennial
I’m a millennial and I love wine – and I’m not the only one by a long shot. In the inaugural post of this blog, I want to take a minute and point out (in case anyone has been living … Continue reading
Filed under Basics
Leah Hennessy is a member of the Millennial Generation working in the wine industry. She is the owner of the consulting firm & brokerage, 
