Tag Archives: direct
Let Your Sales Flag Fly: 5 Tips for Boosting Holiday Direct Sales
As the “O” of O,N,D draws to a close, there’s not a winery out there that’s not feeling the squeeze – or lack thereof. It seems that smaller wineries and boutiques are hardest hit, with retailers and restaurants alike eschewing these lesser known bottles for product with recognizable names and brand affinity. But wineries, especially the smaller variety, have a chance to make up the loss this holiday season with two magical words: Direct Sales. Continue reading
Filed under Direct Sales, Growth, Holiday, Marketing, Outreach, Social Networking

Leah Hennessy is a member of the Millennial Generation working in the wine industry. She is the owner of the consulting firm & brokerage,