Tag Archives: charts
Millennials Will Spend the Money – Just Give Us a Reason
One of the most frequently asked questions I get is “Will Millennials spend the money on a $50 bottle of wine?” The answer is YES, WE WILL. But in order to spend more money than we normally do on wine (or ANYTHING) there must be a reason for doing so. Continue reading
Filed under Basics, Charts & Numbers, Marketing, Myths & Legends, Outreach
Where Millennials Are Buying Wine: Some Tough Love For The Wine Industry
Millennials are wine’s next big consumer. So why aren’t smaller business in the wine industry (boutique wineries, wine shops, wine bars, etc.) seeing much of the action? There could be several factors at work, most of which business owners have direct control over. These controllable factors include outreach, branding, marketing, social media presence, brand awareness, accessibility and plain old customer relations. However, one factor that many people don’t think of – and one that business owners do not have direct control of – is the current buying habits of this generation. Continue reading
Filed under Basics, Charts & Numbers, Growth, Marketing, Outreach
Leah Hennessy is a member of the Millennial Generation working in the wine industry. She is the owner of the consulting firm & brokerage, 
