Tag Archives: advice
MIND THE GAP: “Phase 2″ Proves Elusive For Wine Industry & Millennials
The wine industry has been using the same image, attitude and strategy to sell wines for the last 40 years. It worked then – it even worked 20 years ago – but it’s NOT WORKING NOW. Millennial wine drinkers are not responding to the same old tactics that have been working for the last almost-half-century. It’s up to companies in the wine industry to step up and change tactics, or risk losing this powerful consumer group to foreign markets. And really, it shouldn’t be this hard to sell an alcoholic beverage to 20-somethings. Continue reading
Filed under Basics, Growth, Marketing, Outreach, Tough Love
Small Indulgences in Hard Times: How the R-Word Can Work for Wine
Many companies in the wine industry seem to be putting on a brave face and pretending (at least in public) that either there is no recession, or that it’s not affecting them. In the meantime, behind closed doors these same companies are panicking about dropping prices, decreasing wine club membership, and the uncertainty of sales this holiday season. For marketing wine, behaving as though nothing has changed DOES NOT WORK. Continue reading
Some Serious Advice: Carol Phillips Speaks Out About Millennial Marketing
A couple weeks ago, Pete Krainek of The CMO Club posed questions to Millennial Marketing guru Carol Phillips about how companies and CMOs can more effectively reach out to the Millennial consumer group through marketing. On May 29th, Ms. Phillips posted the conversation on her fabulous blog, Millennial Marketing, and the results are short, sweet and worth their binary 1′s and 0′s in gold. Below are some excerpts of the interview (many of these topics have been discussed recently here on The Millennier). If reaching out to Millennials is something that you – or your company – is trying to do (and you’re reading this, so it IS), this is some important information that will be crucial in building your successful approach. Continue reading
Filed under Basics, Marketing, Outreach, Social Networking
Leah Hennessy is a member of the Millennial Generation working in the wine industry. She is the owner of the consulting firm & brokerage, 
