Monthly Archives: September 2009
Small Indulgences in Hard Times: How the R-Word Can Work for Wine
Many companies in the wine industry seem to be putting on a brave face and pretending (at least in public) that either there is no recession, or that it’s not affecting them. In the meantime, behind closed doors these same companies are panicking about dropping prices, decreasing wine club membership, and the uncertainty of sales this holiday season. For marketing wine, behaving as though nothing has changed DOES NOT WORK. Continue reading
Leah Hennessy is a member of the Millennial Generation working in the wine industry. She is the owner of the consulting firm & brokerage, 
