Monthly Archives: July 2009
Millennials: Mythical Beast or Wine’s Last Frontier?
Tapping into the Millennial consumer market is a priority in ALL industries, not just in wine. Wine should have it easier, since it is well documented that Millennials are already drinking wine in record numbers, and we are already having a positive financial impact on the industry as a whole. So why is it SO HARD for the wine industry to reach out to this group? Continue reading
Filed under Basics, Growth, Marketing, Myths & Legends, Outreach
Millennials Will Spend the Money – Just Give Us a Reason
One of the most frequently asked questions I get is “Will Millennials spend the money on a $50 bottle of wine?” The answer is YES, WE WILL. But in order to spend more money than we normally do on wine (or ANYTHING) there must be a reason for doing so. Continue reading
Filed under Basics, Charts & Numbers, Marketing, Myths & Legends, Outreach
Leah Hennessy is a member of the Millennial Generation working in the wine industry. She is the owner of the consulting firm & brokerage, 
