Monthly Archives: June 2009
Reaching Millennials: Don’t Believe the Hype – YOU HAVE THE RESOURCES
In keeping up with blogs, research, and ideally all things Millennial, I generally tend to come across well-intentioned but TERRIBLE advice. The latest was on a staffing company’s website encouraging human resource departments to create new, Millennial-friendly corporate handbooks. A fine idea for corporations, but incredibly flawed in execution – which is why I’m pointing out an alternate solution that everyone can use. Continue reading
Filed under Basics, Growth, Marketing, Myths & Legends, Outreach, Tragic Millennial Advice
Some Serious Advice: Carol Phillips Speaks Out About Millennial Marketing
A couple weeks ago, Pete Krainek of The CMO Club posed questions to Millennial Marketing guru Carol Phillips about how companies and CMOs can more effectively reach out to the Millennial consumer group through marketing. On May 29th, Ms. Phillips posted the conversation on her fabulous blog, Millennial Marketing, and the results are short, sweet and worth their binary 1′s and 0′s in gold. Below are some excerpts of the interview (many of these topics have been discussed recently here on The Millennier). If reaching out to Millennials is something that you – or your company – is trying to do (and you’re reading this, so it IS), this is some important information that will be crucial in building your successful approach. Continue reading
Filed under Basics, Marketing, Outreach, Social Networking
Leah Hennessy is a member of the Millennial Generation working in the wine industry. She is the owner of the consulting firm & brokerage, 
