Monthly Archives: May 2009
How Millennials View YOU, Wine Industry
Everybody’s attempting to do the brand new dance now – it’s called TRY AND REACH OUT TO MILLENNIAL CONSUMERS. Well, what do Millennials think of all this? Granted, there aren’t nearly enough people attempting, but let’s look at the landscape. Continue reading
Filed under Basics, Growth, Marketing, Myths & Legends, Outreach
Where Millennials Are Buying Wine: Some Tough Love For The Wine Industry
Millennials are wine’s next big consumer. So why aren’t smaller business in the wine industry (boutique wineries, wine shops, wine bars, etc.) seeing much of the action? There could be several factors at work, most of which business owners have direct control over. These controllable factors include outreach, branding, marketing, social media presence, brand awareness, accessibility and plain old customer relations. However, one factor that many people don’t think of – and one that business owners do not have direct control of – is the current buying habits of this generation. Continue reading
Filed under Basics, Charts & Numbers, Growth, Marketing, Outreach
The Wealthiest Generation Ever: Wine Must Go Grassroots
According to Deloitte Research, Millennials born between 1982 and 1993 have an annual income of $200 billion and can expect to inherit $17.8 trillion from previous generations, making this the WEALTHIEST GENERATION EVER. Many industries are frantically trying to capitalize on this, from insurance companies to banks to the automotive business, so where does the wine industry fit in? Continue reading
Filed under Basics, Growth, HOW Series, Marketing, Outreach
Leah Hennessy is a member of the Millennial Generation working in the wine industry. She is the owner of the consulting firm & brokerage, 
