Monthly Archives: March 2009
The HOW Series: Reaching Out To Millennials As YOUR Consumers
The big question regarding Millennials and wine these days is: Will they spend the money? The answer is not as simple as you’d like. Perhaps a better question would be: HOW can we encourage them to spend the money? This, at least, is an easy one. Starting today, each Friday I’ll be bringing you a specific tip and serious insight how to reach out to Millennials as CONSUMERS. You can put these tips into practice immediately and see for yourself how effective they can be. Continue reading
Filed under Basics, HOW Series, Myths & Legends
Wine’s Facebook Debate
Here’s the question: Is it worth it for wine businesses to invest the time and effort into working with Facebook? Short answer: If you care about the Millennial Generation, YES IT’S WORTH YOUR TIME. Every argument that I have heard … Continue reading
Filed under Marketing, Social Networking
Meet a Millennial
I’m a millennial and I love wine – and I’m not the only one by a long shot. In the inaugural post of this blog, I want to take a minute and point out (in case anyone has been living … Continue reading
Filed under Basics
Leah Hennessy is a member of the Millennial Generation working in the wine industry. She is the owner of the consulting firm & brokerage, 
